Big Brother Season 28 Release Date, Trailer, and Everything We Know (2026)

The reality TV phenomenon, Big Brother, is gearing up for its 28th season, set to premiere on July 9 at 8 p.m. ET/PT on CBS. This highly anticipated season promises an unprecedented level of programming, marking a significant milestone in the show's history. With the debut of its 1,000th episode, Big Brother solidifies its status as the first primetime series to reach this impressive milestone.

What makes this season particularly intriguing is the strategic scheduling. Following the premiere, episodes will air on Wednesdays and Thursdays at 8 p.m. ET/PT, while live evictions will take center stage on Sundays at the same time. This dynamic schedule adds an extra layer of excitement, keeping viewers on the edge of their seats as they witness the unfolding drama.

The show's companion series, Big Brother: Unlocked, will return the day after the premiere, providing an additional layer of insight and analysis. This companion series has become a staple for fans, offering a deeper dive into the strategies and personalities that make Big Brother so captivating.

The 27th season finale, which featured a two-hour extravaganza, attracted a substantial audience, drawing an average of 4.3 million viewers. This marked a 33% increase from the Season 26 premiere, showcasing the show's enduring popularity. The winner of Season 27, Ashley Hollis, a 25-year-old Chicago native, secured the top spot with a 6-1 jury vote and a substantial $750,000 prize.

At its core, Big Brother is a captivating reality TV show that brings together a diverse group of strangers under one roof, under constant surveillance. The contestants navigate a series of challenges, strategically eliminating rivals each week until only one remains. The winner not only claims the coveted title but also takes home a life-changing $750,000 prize.

Big Brother, created by John de Mol, is produced by Fly on the Wall Entertainment in association with Banijay Americas. Allison Grodner and Rich Meehan serve as executive producers, ensuring the show's high production values and engaging content. With its combination of strategic gameplay, compelling characters, and a unique format, Big Brother continues to captivate audiences worldwide, solidifying its place as a reality TV icon.

Big Brother Season 28 Release Date, Trailer, and Everything We Know (2026)
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